How to Apply for Google AdSense in 2025 (Expert Guide)

Google AdSense is one of the best ways to make money from your website through display advertising. If you want to apply for an AdSense account in 2025, this guide will help you through the step-by-step process with screenshots to ensure that your application gets approved. So be assured, you will definitely get approval from Google AdSense Team.

You can use the most reliable Google AdSense advertising program to monetize your websites, blogs and YouTube channels.

If you don’t have a website then first create your new website, read this:

• How to Start a Website or Blog in 2025 (Beginner Guide)

However, with the evolving algorithms, policies, and increasing competition, it is not easy to get AdSense approval easily in 2025 but our guide will make it easier.

Before applying for AdSense, you need to know 4 important things:

• What is AdSense?
• How Does AdSense Work?
• Why choose Google AdSense?
• When you Apply for AdSense?

Let’s us explain it:

What is AdSense?

Google AdSense is a program that allows website owners and content creators to earn money by displaying advertisements on their websites or content platforms like YouTube channel.

How does AdSense Work?

Google AdSense works on a pay-per-click (PPC) and pay-per-impression (CPM) model, publishers earn revenue when visitors click on ads.

AdSense offers display, text, and video ads, customizable to the site. Earnings depend on traffic, niche, and ad quality.

Why choose Google AdSense?

There are many good reasons to choose Google AdSense to make money from your website, such as:

• Google AdSense is a popular choice for publishers.
• It provides a simple, automated way to earn money from websites by displaying ads.
• AdSense provides access to a large advertiser network.
• This allows for easy customization and management of ad placements.
• Most importantly, it is a Google product and highly reliable.

When you Apply for AdSense?

You should apply for AdSense only if your website or YouTube channel meets certain criteria, including having sufficient, valuable content, being user-friendly, and complying with AdSense policies.

General requirements for AdSense:

• Content quality: Your website must have high-quality, original, and valuable content.
• Website design: Make sure your website is easy to navigate and provides a good user experience.
• AdSense policies: Make sure your website or content complies with the AdSense program policies.
• Website activity: Google recommends that your website has been active for a reasonable period of time.
• Website traffic: Although there is no specific traffic requirement, but having a good traffic improve your approval chances.

Now, you know a little about Google AdSense, let’s now start knowing how you can apply for AdSense in the right way?

How to Apply for an AdSense Account in 2025?

To apply for Google AdSense, you need to visit the AdSense website, sign in with your Google account, fill out the application with your website URL and other details, and then link your site to AdSense by placing the ad code.

Here is a step by step guide with screenshots:

Step 1: Sign Up for an AdSense Account

First you need to visit the AdSense website and click on the Sign Up button to apply for an AdSense account.

1. Go to AdSense website.
2. Click on Sign Up button.

After clicking on Sign up you will be asked to login with Google account or select existing account.

You can select an existing account or create a new Google Account.

Step 2: Fill Out the Application Form

After clicking on Sign up and login with Google account, you have to fill the required website information, follow the steps below.

1. Enter your website’s URL.
2. Select your payment country or territory.
3. Review and accept the AdSense Terms and Conditions.
4. Finally, click on Start using AdSense.

Step: 2: Settings Up AdSense Account

Now, you have successfully created your AdSense account, now you need to complete 3 major steps.

1. You will need to enter your information to receive payments.
2. You will need to see how ads appear on your site. (Optional)
3. You will need to connect your site to AdSense.

You can set any of these up before or later, but we recommend completing them now as we don’t want to run the risk of the application being rejected.

Step 4: Get Ad Code from AdSense

After setting up all the details in your AdSense account, you need to enter the ad code in the head section of your website.

• Go to the Ads section in the left sidebar.
• Click on Get Code.

Step 4.1: Copy AdSense Code

Now a popup will open in front of you with the AdSense code, you have to copy it. This is the auto ads code, you don’t need to put many ads on your site.

• Click Copy to copy the AdSense code.

Step 5: Connect Your Website with AdSense

Now you have copied the AdSense code and you need to paste it inside head section of your website, for example.

• <head> your code here </head>

For this you have to go to the dashboard of your website and paste this code, you can use Google’s official WordPress plugin Site Kit by Google or any other plugins.

You can also do this manually by inserting this code into your WordPress site theme via the wp_head hook.

Copy and paste this code into your theme’s functions.php file.

• Go to WordPress Dashboard.
• Navigate to Appearance > Theme Editor.
• Open the functions.php file.
• Add the following code at the bottom.

function mozedia_insert_adsense_auto_ads() {
    ?>
    <!-- Google AdSense Auto Ads -->
    <script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-12345678901234" crossorigin="anonymous"></script>
    <?php
}
add_action('wp_head', 'mozedia_insert_adsense_auto_ads', 999);

Don’t forget to replace “12345678901234” with your actual AdSense client publisher ID. After that, click on Update file.

Now everything is done, Google AdSense team will review your website or content to ensure it meets their program policies, if they find your website valuable then they easily approve it, good luck!

Mistakes to Avoid to AdSense Application Rejection

To avoid AdSense rejection, focus on creating high-quality and original content, make sure your site is easy to navigate, and follow AdSense’s policies.

Here’s a rundown of common mistakes and how to avoid them:

1. Insufficient Content

Some people apply for AdSense in a hurry, even though their website does not have enough and high-quality content.

2. Low-Quality Content

Copying content from other websites, using automated content generators, or creating thin articles with little substance. 

3. Poor Website Design

A cluttered or confusing layout, slow loading times and intrusive ad placements can lead to rejection. Make sure your website is easy to navigate, visually appealing and loads quickly.

4. Policy Violations

AdSense has strict policies regarding content that is illegal, harmful or violates their guidelines, or content that promotes violence, hate speech, illegal activities, or exploits, abuses or endangers children.

5. Lack of Contact Information

Failing to provide a way for users to contact you. Make sure your website has a clear and accessible contact page with your email address or a contact form.

6. Unsupported Language

Using a language which is not supported by AdSense, see AdSense Supported Languages.

7. Invalid Clicks

Some people try to click on their own ads or visit monetized site pages multiple times, this may be risky for AdSense approval.

One more thing, please don’t put lots of AdSense ads code in your website, Google Auto Ads code is enough, just put this and be patient.

Tips for a Successful AdSense Application in 2025

Focus on Quality Content:

Google prioritizes websites with original, valuable, and engaging content. Avoid duplicate or low-quality content.

1. Optimize Your Website

Ensure your website is mobile-friendly, fast-loading, and easy to navigate.

2. Comply with AdSense Policies

Avoid prohibited content such as adult material, hate speech, or copyrighted material.

3. Build Traffic

While there’s no minimum traffic requirement, having a steady flow of visitors increases your chances of approval.

4. Use Proper Ad Placement

Place ads in visible but non-intrusive areas to enhance user experience.

FAQs about AdSense Approval

Here are some detailed description of frequently asked questions related to AdSense approval, you may find your answer too.

How long does review and approval take?

AdSense review and approval times vary, but typically take a few days to a few weeks, sometimes up to six weeks. You’ll receive notification of the decision, whether approval or rejection, via email.

What do I do if AdSense rejected my request?

If your website doesn’t meet AdSense requirements, you will receive a rejection notification with the reasons for the decision, you can reapply after fixing them.

Final Thoughts

Applying for Google AdSense in 2025 requires preparation, but if you follow this guide, you’ll increase your chances of approval. Focus on high-quality content, compliance with policies, and website optimization for a smooth application process.

Also read:

• 24 Highest-Paying Google AdSense Alternatives in 2025

Remember, patience and persistence are key to succeeding with AdSense. Good luck!