Is Blogging Dead or Still Worth It? (Expert Opinion in 2025)

Is Blogging Dead or It is Still Worth It in 2025? There are thousands of discussions, debates, and arguments about this on social media and the internet.

You can scroll through any marketing forum, Twitter thread, or YouTube comment section, and you’ll find people saying that “blogging is dead.” But is it true—or just a myth?

You must be confused about this and now you just want a clear and accurate answer. Am I right? Yes, you’re in the right place.

In this article we will discuss in depth the current state of blogging in 2025 and at the end you will know the real truth, stick with me to the end.

The “blogging is dead” claim often stems from personal disappointment—someone started a blog, didn’t get traffic, gave up, and blamed the medium.

Others see the meteoric rise of YouTube Videos & Shorts, TikTok, and AI-generated content and assume that blogging has become irrelevant. But as with most things in digital marketing, the real story is a lot more nuanced.

I’ve been blogging since 2015, and in these 10+ years, I’ve witnessed its many ups and downs firsthand. – Jumedeen Khan

Opinions in the blogging world are split—some say blogging is thriving, while others claim it’s a thing of the past. But what’s the real truth?

To uncover that, we need to dig into the data, trends, and real-world examples. So let’s dive in and explore what blogging in 2025 really looks like.

Is Blogging Dead in 2025: Is It Still Worth It? Here’s the Truth!

In the ever-evolving world of digital marketing and content creation, one question keeps coming up again and again when discussing social media sites like Facebook, Twitter, Reddit, etc.:

Is Blogging Dead in 2025?

No, blogging is not dead in 2025. It’s just evolving. Blogs that offer value, real insights, and a strong personal brand continue to thrive in today’s AI-heavy digital world. – Jumedeen Khan

What’s fading is the old-school, keyword-stuffed, cookie-cutter content. What’s thriving is authentic, experience-driven blogging that actually helps people.

In 2025, the blogs that win are the ones that offer real value, connect with readers, and build trust over time.

Sure, the digital landscape has changed — AI is everywhere, video is booming, and attention spans are shrinking. But people are still Googling questions, looking for answers, and diving deep into niche topics.

And you know what ranks? Helpful, trustworthy blog content created by real humans with real insights.

In this in-depth analysis, we will explore the real truth behind the blogging landscape in 2025, backed by real data, Google trends, SEO analytics, and expert insights.

Let’s dive in and reveal the actual state of blogging today.

What is Blogging?

Blogging is the act of writing and publishing content on a website, also known as a blog. Blogs can be personal or professional, and can cover a wide range of topics.

It involves creating and maintaining a website where individuals or organizations regularly publish written content on a variety of topics.

Over the years, it has evolved from personal online diaries to powerful platforms for information sharing, marketing, and community building.

Everyone’s Saying Blogging Is Dead. Is It Really?

In recent times, there’s been a growing sentiment that blogging has lost its relevance. With the rise of social media platforms and video content, some argue that traditional blogging is a thing of the past.

But is this perception accurate?​ Let’s explore its history briefly,

From 2005 to Now — Blogging Has Changed, But Has It Died?

Since its inception in the early 2000s, blogging has undergone significant transformations. The mid-2000s saw a surge in personal blogs, while the 2010s introduced monetization and professional blogging.

Today, in 2025, blogging coexists with various content formats, adapting to new technologies and audience preferences.

The State of Blogging in 2025: Alive and Adapting

Blogging has been declared “dead” multiple times over the years, yet it persists. As of 2025, over 600 million blogs exist worldwide, and 83% of internet users still read them regularly, according to recent industry reports.

Far from fading, blogging is adapting to modern demands, integrating AI, personalization, and multimedia to stay relevant.

Data-Driven Proof Blogging is Alive:

• Traffic Growth: Websites with blogs see 55% more traffic than those without, per a 2024 HubSpot study. This trend holds strong into 2025 as businesses prioritize content marketing.
• User Engagement: Orbit Media’s 2025 survey found 82% of bloggers report their blogs drive measurable results, from leads to brand awareness.
• Content Consumption: A Statista report shows that 60% of Gen Z value digital first impressions, with blogs playing a key role in shaping perceptions.

These stats debunk the myth of blogging’s demise. Instead, they highlight its resilience and adaptability in a crowded digital landscape.

Blogging Trends from 2010 to 2025: A Data-Driven Evolution

To understand whether blogging is truly “dead” or simply evolving, let’s take a look at the hard numbers. This chart shows the steady growth in blog traffic and readership over the past 15 years.

Source: Internal analysis based on trends from HubSpot, Statista, Orbit Media, and Mozedia editorial research, Graph & Table Credit: Jumedeen Khan, Mozedia.com

From 2010 to 2025, both global blog traffic and monthly blog readers have seen consistent increases.

Even with the rise of video content and social media platforms, blogs continue to play a major role in how users search, learn, and engage with content online. The data proves that blogging is not only alive—it’s thriving in 2025 and beyond.

What People Mean When They Say “Blogging is Dead”

Now, Why People Think Blogging Is Dead in 2025? The “blogging is dead” narrative stems from real shifts in the digital world. Let’s break it down:

Saturation of Content

The internet is inundated with content, leading to a highly competitive environment. With over 600 million blogs worldwide as of 2025 , standing out requires more effort than ever before.

Rise of YouTube, TikTok, Reels

Visual and short-form content platforms like YouTube, TikTok, and Instagram Reels have captivated audiences, offering quick and engaging content.

This shift has led some to believe that traditional text-based blogging is becoming obsolete.​

Social Media Saturation

With 50% of bloggers citing social media as a primary traffic source (Orbit Media, 2025), some argue platforms like X and Instagram overshadow traditional blogs.

AI-Generated Content Explosion

The advent of AI tools has made content creation more accessible, resulting in an influx of AI-generated articles.

While this democratizes content production, it also raises concerns about quality and originality.

Old Blogging vs New Blogging (2025)

Aspect	Old Blogging	Blogging in 2025
Content Style	Generic, keyword-based	Experience-rich, unique
Promotion	Organic only	SEO + Social + Video
Monetization	AdSense-heavy	Affiliate + Brand + Courses
Tools Used	WordPress basic	WordPress + AI + Analytics
Ranking Factor	Backlinks	E-E-A-T + Helpful Content

The Truth: Blogging Has Changed, Not Died

Now let me tell you the truth, let’s see what the statistics say?

Google Trends: Blogging Interest is Stable

According to Google Trends, the search interest in “blogging” has remained stable over the past 5 years.

You can see google trends report here from 2004-present.

While there was a dip during 2021-2022, 2024 and 2025 have shown renewed interest, especially with the rise of AI content tools and personal brand blogging.

Statista Reports on Content Consumption

A 2025 report by Statista reveals that over 77% of internet users read blogs regularly. Blogs remain a top source for how-to content, product reviews, case studies, and opinion pieces.

Organic Traffic Is Still Growing

SEMrush and Ahrefs data suggest that blogs optimized for long-tail keywords and user intent continue to rank well, pulling in steady and scalable traffic.

Sites that publish high-quality content consistently see 18% YoY traffic growth.

The Evolution of Blogging in 2025

Blogging isn’t dead – it has transformed:

• From diaries to data-driven content
• From random posts to content strategy
• From generalist blogs to niche authority sites
• From walls of text to rich media formats (infographics, videos, carousels)

Example:

A personal finance blog like NerdWallet evolved into a multi-million dollar authority site through SEO-focused, E-E-A-T-friendly content strategies.

What Works in Blogging in 2025

Now you will say that, if blogging is not dead, then what will work in blogging in 2025, what we have to do to get success in blogging business?

E-E-A-T (Experience, Expertise, Authority, Trust)

Google’s emphasis on E-E-A-T underscores the importance of creating content that showcases experience, expertise, authority, and trustworthiness.

High-quality, credible content is more likely to rank well.​

Long-Form + Genuinely Helpful Content

In-depth articles that thoroughly address topics tend to perform better. Providing comprehensive, helpful information meets user intent and enhances engagement.​

Blogging + YouTube + Newsletter Combo

Integrating various content formats and platforms amplifies reach. Combining blog posts with video content and newsletters caters to diverse audience preferences and strengthens brand presence.​

SEO + AI Used Smartly

Leveraging AI for tasks like keyword research and content optimization, while ensuring human oversight, enhances SEO efforts. This synergy improves efficiency without compromising content quality.

Who Should Still Start Blogging in 2025

You can start blogging whenever you want, there is no impact time, every year millions of blogs are created and deleted, you should know that.

Passionate Niche Writers

Individuals with a deep interest in specific subjects can build authoritative blogs that resonate with like-minded readers.​

Entrepreneurs Building Brand

Business owners can utilize blogs to share industry insights, showcase expertise, and connect with their target market, thereby strengthening their brand identity.​

Affiliate Marketers

Blogging remains a potent platform for affiliate marketing. By creating content that reviews or recommends products, bloggers can generate income through affiliate links.

Is it too late to start a blog 2025?

Never think it’s too late to start a blog in 2025—or any year. Whether it’s 2026, 2027, or even 2030, people will continue launching successful blogs. – Jumedeen Khan

The best time to start was yesterday. The next best time is today? Right now. So don’t waste time, start your blog now, read our beginner’s guide here,

• How to Start a Blog in 2025 (Beginner Guide with Screenshot Examples)

Who Might Struggle and Why?

Bloggers might struggle due to various reasons, including a lack of a clear niche or focus, difficulty finding engaging content, insufficient time for writing and promotion, and a failure to build a community or interact with readers.

Here’s a more detailed breakdown:

People Looking for “Get Rich Quick”

Blogging requires time, effort, and consistency. Those seeking immediate financial gains without dedication are likely to be disappointed.​

No Effort, No Promotion Bloggers

Simply publishing content without actively promoting it or engaging with the audience is ineffective. Successful blogging necessitates proactive marketing and community interaction.​

What Experts Say About Blogging in 2025?

Despite all the noise about “blogging being dead,” some of the world’s most trusted digital marketing experts and pro bloggers strongly disagree. Here’s what leading voices in the industry have to say:

Neil Patel – Co-founder of NeilPatel.com & Ubersuggest

“If you’re trying to grow your qualified search traffic, you have to combine your content marketing with your SEO efforts.”

Neil Patel emphasizes that blogging isn’t dead—it’s evolving. He believes that valuable, well-optimized content is still one of the most powerful tools for generating consistent traffic and building brand authority.

Brian Dean (Backlinko) – SEO Expert & Founder of Exploding Topics

“Google only loves you when everyone else loves you first.”

Brian Dean stresses the importance of crafting link-worthy content. For him, modern blogging is less about quantity and more about earning trust, backlinks, and shares through truly useful, expert-level content.

Harsh Agrawal – Founder of ShoutMeLoud.com

“I started ShoutMeLoud as a passion project, and now it’s empowering over 300,000 readers globally.”

Harsh is living proof that blogging isn’t dead—it’s a path to financial and creative freedom if done right. His journey shows that consistency, niche focus, and delivering value are what keep blogs alive and thriving.

Anil Agarwal – Founder of BloggersPassion

“Blogging is an excellent way to express your thoughts and ideas on the internet.”

Anil has helped thousands of bloggers grow profitable sites. His advice? Focus on content that solves real problems, builds trust, and shows expertise—especially in an AI-saturated landscape.

Jumedeen Khan – Founder of Mozedia.com

“Blogging isn’t dead—it’s just no longer effortless. In 2025, it’s about genuine expertise, deep experience, and delivering content that connects. If you’re willing to show up, share your journey, and provide real value, blogging can still be your most powerful digital asset.”

At Mozedia, we’ve seen firsthand how blogs can still dominate search rankings, drive passive income, and build powerful personal brands. The key is adapting—not giving up.

Final Verdict: Is Blogging Worth It in 2025?

Short Answer: Yes, If Done Right.

Yes, absolutely, blogging is still very much alive. It remains one of the most effective ways to drive organic traffic, establish authority in your niche, and keep your website active and relevant for both users and search engines.

However, the way successful blogging works in 2025 has evolved and you have to understand this and adopt new methods, only then you will be successful.

Remember, it’s no longer just about posting frequently—it’s about creating genuinely valuable, experience-rich content that solves problems, builds trust, and resonates with real people.

Blogging is far from dead. However, success hinges on adapting to current trends, focusing on quality, and strategically promoting content.​

Bonus: Tips to Make Blogging Work in 2025

Blogging isn’t about chasing algorithms anymore—it’s about building trust, delivering value, and showing real experience. Here are the essential strategies to make your blog thrive in 2025:

Focus on Value, Not Volume

Prioritize creating content that offers genuine value to readers over churning out numerous superficial posts.​

Build a Personal Brand

Establishing a unique voice and personal brand differentiates your blog in a crowded market, fostering reader loyalty.​

Leverage Multiple Channels (Social, Email, SEO)

Utilize various platforms to distribute and promote your content. A multi-channel approach enhances visibility and audience engagement.​

In conclusion, blogging in 2025 is not only alive but also offers ample opportunities for those willing to adapt and invest the necessary effort.

By focusing on quality, leveraging multiple content formats, and adhering to SEO best practices, bloggers can achieve sustained success.

Also read:

• How to Make Money Blogging (9 Proven Ways) 2025

I hope you got the answer, if you still have any confusion, you can ask in the comment below.